Live Coverage of Apple's WWDC Keynote

Here at Squawk On The Street, we will be updating the site with live coverage of Steve Job's keynote speech at the World Wide Developers Conference expected to start at 1 p.m. Eastern Time. Stay tuned for updates (we recommend refreshing this page every five minutes or so for most accurate information). So sit back and enjoy.

12:07 p.m. Eastern Time

-People are going inside and one covered banner has been spotted.

12:18

-Balcony is filling as people get comfortable. Still another 42 minutes until the presentation starts.

12:35

-Pictures of the line waiting to get inside along with a picture of the covered banner... Flickr

12:50

-People are being let into the hall with less than 10 minutes to go.

1:00

-The stage is set with blue curtains and a large screen with the apple logo on it. The audience is excited with anticipation. This is the largest number of attendees this conference has ever had and it sold out in the first month of selling tickets.

1:01

Al Gore is in the audience.

1:05

Lights go down. The show is about to begin.

1:05

Steve Jobs walks onto to stage, "We've been working real hard on some great stuff that we can't wait to share with you." There are 52,000 attendees at WWDC '08.

1:10

Steve is talking about the iPhone this morning, among the three parts of Apple Inc. "After lunch, Bertrand Serlet will be giving us a peak of the new OS X, Snow Leopard."
Over 250 Thousand people have downloaded the iPhone SDK

1:11

Three sections to the iPhone 2.0, Enterprise, SDK, and new end-user features.

Starting with enterprise. Exchange support out of the box, push email / contacts / calendars, auto-discovery, global address book, remote wipe. 35% of Fortune 500 companies, along with higher education institutions have participated in the iPhone beta program.

1:13

They are now playing a video of many different higher level executives of different companies talking about their interest in the iPhone 2.0 for their employees.

1:16

The video has ended and Steve has retaken the stage. Now talking about the SDK. Scott Forestell has been brought on stage to demonstrate. The video demonstrated searching contacts, which filters contacts as you type.

1:17

Right now Steve is talking about the APIs, Cocoa Touch, Media, Core Services, Core OS. Core OS makes use of the same kernel as Mac OS X. Core Services includes everything from a complete database layer to core location, for easily building location-based functionality into applications. Also a very fast implementation of OpenGL. Cocoa Touch makes creating great UIs a breeze. He is talking now about the development tools, xCode, Interface Builder, the iPhone simulator, and Instruments.

1:21

Demo. Steve is showing how to construct a UI in Interface Builder. He is creating a basic Cocoa Touch application called Nearby Friends. It uses the built-in Address Book API to access contacts as well as the Core Location API. The application will show contacts within a 10 mile radius.

1:23

He is displaying how easy it is to create a UI by dragging in interface elements and combining them. Interface Builder keeps the orientation of the iPhone in mind and rearranges the controls appropriately. He is now displaying the app through the simulator, which now has the appropriate UI.

1:24

He hooked up the controls to the API and redisplayed it in the simulator showing off the functionality. The application was then loaded onto his actual iPhone, where he is showing how it actually works on the phone. Within 10 minutes, he had created this fully functional, location-based application.

1:25

The demo has concluded. Scott is now reading quotes from various developers discussing how great a development platform it is.

1:27

A handful of developers are invited on stage and are demoing the apps.

1:30

Those who remember the last keynote by Jobs will recall Super Monkey Ball. Again, SEGA is demonstrating it playing the last level and showing how well the tilt-control works. It will be available at the launch of the App Store for $9.99.

1:33

Next up, eBay. Demonstrating Auctions on the iPhone that began development just 5 weeks ago. Incorporates much of the typical eBay functionality. The app's main screen allows you to quickly view the auctions you've listed, have bid on, or have been out-bid on. Also includes a custom photo viewer.

1:35

Next, Loopt, a location-aware social network. The app displays a map with pins representing where your friends currently are. User profiles show a log of where the person has been and the photos they've sent in. It's easy to call or text them as well. Works with Loopt users on other platforms and will be available for free at the launch of the App Store.

1:40

TypePad is next. Their native app makes it very simple to blog or send in a photo. The photo can be taken right then using the camera, or be selected from the gallery. It will also be free with the App Store launch.

1:42

They call it the Mobile News Network, and it gathers content from many trusted sources. It makes use of the location API by automatically showing nearby sources. Allows news video and photos to be viewed directly through the app. You can even report on news yourself by sending a first-hand report that includes photos and text. The app will be free at the launch of the App Store.

1:45

Next up is Pangea Software. They have ported 2 games to the iPhone. The first game is Enigmo, which is a physics-based game. Makes advanced use of the touch controls as well as the CPU. The second game is Cro-Mag Rally, which is a 3D racing game, the iPhone itself is the steering wheel. Both games will be on the App Store at launch for $9.99 each. Next -- Band, written by an independent developer from the UK.

1:50

Band, another new app, includes a virtual piano, drums, 12-bar blues "instrument", and a bass. All of the instruments sound very impressive and what you play can be recorded.

1:52

Next up is MLB.com. The app shows today's games with live, detailed scoring. It also includes real-time video highlights, which are delivered right after the play, not the game. It will be included in the launch of the App Store. Next, Modality (crowd laughing).

1:54

Showing 2 medical-based applications. First, The first is a learning application for remembering the names of parts of the body. They will have dozens of apps available within weeks of the App Store launch. The second medical app is from MIMvista. The MIMvista application is for viewing medical imagery. Takes advantage of the touch screen to change the information shown, zoom in and out, and scroll around. The images can be rendered in 3D live too. The app will be available at the launch of the App Store. The last demo comes from Digital Legends.

1:58

On to the last app. A game company. Their game took only 4 days to create. Uses accelerometer to jump. This concludes the app demonstration. In just 2 weeks, Digital Legends has brought an amazing looking 3D fantasy adventure game to the phone. Uses OpenGL and touch controls. A better experience than other mobile gaming devices. The game will be ready by September.

2:01

Thanking the developers for their hard work. Now talking about how the #1 request has been background support. Apple wants to solve this problem.

2:03

The wrong solution would be to allow for background processes; bad for battery life and performance. Poking fun at Windows Mobile's task manager. Apple has come up with a far better solution: a push notification service available for all developers.

2:05

When the user quits the application, Apple will push updates from their servers to the iPhone. The developer's servers push the notifications to Apple. These updates can include badges, sounds, and custom messages. This requires just one persistent connection and is extremely scalable. This functionality won't be available until September, but will be seeded to developers soon. Steve has retaken the stage.

2:07

Steve is discussing new features in the iPhone 2.0 software. First, contact search with live searching. Second, full iWork document support. Third, complete support for Office documents (Word, Excel, and now PowerPoint). Fourth, bulk delete & move for messages. Fifth, the ability to save images you get. Sixth, a new calculator with scientific mode when you rotate the iPhone. Seventh, parental controls. Eight, tremendous language support.

2:08

Fantastic Asian language support, including character recognition. All of the languages can be switched between on the fly. These are all some of the new features in the iPhone 2.0 software. iPhone 2.0 will be available in early for July. Free for iPhone owners, $9.99 for iPod Touch owners.

2:11

Talking about the App Store. A way for developers to reach every single iPhone user. Wireless download support, automatic updates, developer sets the price and keep 70% of revenue, FairPlay wrapped, no charge to anyone for free apps.

2:12

Available in 62 countries. If the app is less than 10MB, it can be downloaded through the cell network. Otherwise, it requires WiFi or iTunes. Enterprises can distribute apps just to their employees. They authorize iPhones within their enterprise and then create applications that just run on those phones. The apps can be distributed just through their intranet.

2:13

Adding a third way to distribute apps -- Ad Hoc. The apps can be distributed in any way to up to 100 authorized iPhones. Now on to their new unveiling of Mobile Me. Phil is on stage to demo.

2:15

Exchange, for the rest of us, "It works like ActiveStink... er... ActiveSync" - Phil. Push email, contacts, and calendars. Everything is up-to-date, wherever you are.

2:17

Everything stays in sync between iPhone, Mac, and PC. Data gets synched automatically both ways.Works over the air. Changes are displayed immediately. Works with Mail, iCal, and Address Book on Mac. Works with Outlook on Windows.

2:18

Includes incredible Web 2.0 applications to provide a desktop-like experience on the web to work with all of the data. Me.com.

2:19

Unbelievable looking Mail, Contacts, Calendar, and Gallery applications. Photos are synched over the air too. iDisk is integrated into Me.com as well. Phil is now demonstrating the functionality. The Mail app allows panes to be resized, multiple messages to be selected like a real application, and quick reply in-line.

2:22

The contacts app incorporates lists, live search, and Google map integration. The calendar app has the typical day, week, and month views. Color coding and drag & drop events is supported as well. The gallery app allows for drag & drop too as well as live thumbnail scaling like in iPhoto. The iDisk app allows files to be sent to people right through the app. Phil is now demonstrating the over-the-air functionality.

2:25

He's showing that a pushed email appeared immediately on the phone as well as the web interface. A contact he just created on the phone also showed up right away on the web interface.

2:26

Now he's adding a meeting through the web-based calendar and showing that it appears immediately on the iPhone. Within seconds of making an adjustment to the calendar entry through the web interface, the update appeared on the phone.

2:27

He just sent a photo to a previously created gallery on Mobile.Me, which appeared through the web-based interface very quickly. A 60-day free trial will be available along with the iPhone 2.0 software in early July. MobileMe replaces .mac. .mac subscribers will automatically be upgraded. Steve has retaken the stage. Steve is now talking about the iPhone's first birthday.

2:29

The iPhone had an amazing intro with tremendous critical acclaim. Users love them too -- 90% customer satisfaction (off the carts), 98% are browsing online, 94% are using email, 90% are using text messaging, 80% are using 10 or more features.

2:30

In the first year, 6 million iPhones until Apple ran out several weeks ago. Apple figured out what the next challenges are.

2:31

1) 3G network support 2) Enterprise support 3) Third party application support 4) More countries (joking about unlocked iPhones in countries not officially supported) 5) More affordable.

2:33

56% of people that want an iPhone but didn't get one say it was due to price. Introducing the iPhone 3G. Apple has learned so much with the first iPhone. They have taken everything they've learned and more and created the iPhone 3G. Even thinner, black plastic back, solid metal buttons, same gorgeous display, camera, flush headphone jack, and dramatically improved audio.

2:35

How does the iPhone 3G tackle the challenges? 3G = faster data downloads, perfect for Safari and Mail. Comparing download speeds between 3G and EDGE. 3G finished in 21 seconds. EDGE finished in 59 seconds.

2:36

2.8X faster. Approaching WiFi speeds (WiFi scored 17 seconds). When compared to other 3G phones (Nokia N95 and Treo 750), the iPhone is 36% faster and better looking.

2:38

Now demoing an email download. The email attachment took 5 seconds to download on 3G and 18 seconds on EDGE. 3 seconds on WiFi.3G has great battery life on iPhone. 300 hours of standby, 2G talk-time now has 10 hours (as opposed to 5), 5 hours of 3G talk-time (most phones only have 3 hour 3G talk time), 5 to 6 hours of high-speed browsing, 7 hours of video, 24 hours of audio.

2:39

GPS support now integrated into the iPhone. Data from cell towers, WiFi networks, and now -- GPS. With GPS, the iPhone can do tracking. A pulsating dot is moving across the Google map as a car drives down Lombard street.

2:44

Checking off 3G from the list of challenges. The second challenge, enterprise support, is fully built-in and can be checked off. The third challenge, third party application support, can also be checked off. The fourth challenge, more countries, can be checked off as it will be available in Canada, Mexico, Norway, Sweden, Netherlands and many others -- "It's a Small World" is playing as countries continue to appear on the map.

2:45

China, Japan, Australia, etc. 70 countries total. That rollout will occur over the coming few months.

2:46

Now on to the final challenge -- affordability. Started at $599 for an 8GB iPhone, now $399. The iPhone 3G 8GB will sell for... $199. $299 for the 16GB -- a white version of this size will be available too.

2:47

The iPhone 3G will be available July 11th in 22 countries. The maximum price around the world is $199 USD. Now showing an ad. The ad depicts security guards carrying a safe that is unlocked to unveil the iPhone 3G. Steve is having the crowd thank the iPhone team.

2:49

Overviewing the number of sessions and labs at WWDC -- best yet. Steve thanks the crowd and leaves the stage.That concludes the WWDC '08 keynote conference from Steve Jobs.