June 4, 2008

Google Is The New Berkshire Hathaway

Berkshire Hathaway (brk.a)is a conglomerate holding company headquartered in Omaha, Nebraska, U.S., that oversees and manages a number of subsidiary companies. Berkshire Hathaway's core business is insurance, including property and casualty insurance, reinsurance and specialty nonstandard insurance. The Company averaged a high annual return to its shareholders for the last 25 years while employing large amounts of capital and minimal debt.

Warren Buffet, a well respected name in investment companies and also known for his rather large fortune, is the Chief Executive Officer and has taken the company to new heights by investing in other smaller companies that he believes have huge potential for growth. Today, any larger companies that have made a big statement in growth are the lucky few that slip under the radar of Buffet while they are in their beginning stages of business.

Google Inc. (goog) is an American public corporation, earning revenue from online and mobile advertising related to its Internet search, web-based e-mail, online mapping, office productivity, social networking, and video sharing as well as selling advertising-free versions of the same technologies. Google's headquarters, the Googleplex, is located in Mountain View, California. They have grown in exponential fashion since they first opened their website and they continue to wow investors with their quarterly reports.

There are many similarities between Google and Berkshire Hathaway, but one major difference. This is what sets Google up for even better growth patterns than Buffet's company. Where Berkshire invests in companies it likes and sometimes ends up buying them out (or at least the majority share holders) Google takes things to the next level by simply BUYING every company they like. This strategy is most profitable because many of the companies Google buys are web based businesses and they buy them almost as soon as they hatch. Buy them cheap and hold them while they grow. Granted some may die but it is no big loss because Google spends so little on them. But most of these online companies grow at exponential rates and so Google reaps the benefits.

Bottom line: Google is the next great powerhouse with a little flare of their own. Their casual style and upbeat attitude is just what the Millenials are looking for. Google is now being raised to level in a portfolio of companies that are great picks in today's economy. Along with Google is Apple Inc.